Privacy Policy
At AethraLife, we respect your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and safeguard your data wLast Updated: July 2026
At AethraLife, your privacy matters to us. We are committed to protecting your personal information and handling it responsibly, securely, and transparently.
This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices and rights you have when you visit www.aethralife.com, purchase our products, or interact with our services.
By using our website, you agree to the practices described in this Privacy Policy.
1. Who We Are
AethraLife is operated by AethraLife India Private Limited, a company incorporated under the Companies Act, 2013, with its registered office in Hyderabad, India.
Throughout this policy, “AethraLife”, “we”, “our”, and “us” refer to AethraLife India Private Limited.
2. Information We Collect
We may collect the following information when you use our website:
- Full name
- Email address
- Mobile number
- Billing and shipping address
- Order and purchase history
- Customer support communications
- Product reviews and feedback
- IP address
- Browser and device information
- Approximate location
- Website usage and analytics data
- Health or dietary preferences that you voluntarily provide (such as lactose intolerance or wellness goals) to personalize recommendations
3. Payment Information
Your payment security is extremely important to us.
We never store your:
- Credit card details
- Debit card details
- UPI PIN
- Banking credentials
- CVV
All payments are processed securely through trusted third-party payment gateway providers that comply with applicable RBI and PCI-DSS security standards.
4. How We Use Your Information
We use your information to:
- Process and deliver your orders
- Verify transactions
- Generate invoices
- Provide customer support
- Respond to your questions
- Send order confirmations and shipping updates
- Improve our products and website
- Personalize your shopping experience
- Prevent fraud and misuse
- Comply with applicable legal obligations
- Send promotional offers and newsletters only after receiving your consent
5. Cookies
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies help us:
- Keep products in your shopping cart
- Remember your preferences
- Improve website performance
- Understand visitor behaviour
- Measure marketing performance
You may disable cookies through your browser settings. However, some website features may not function properly if essential cookies are disabled.
6. Marketing Communications
If you subscribe to our newsletter or choose to receive promotional updates, we may occasionally send you:
- New product launches
- Educational content
- Exclusive offers
- Seasonal promotions
- Wellness tips
You can unsubscribe at any time by clicking the Unsubscribe link in our emails or by contacting us.
7. Sharing Your Information
We only share your information when necessary.
This may include:
- Payment gateway providers
- Courier and logistics partners
- Cloud hosting providers
- Website service providers
- Regulatory authorities when required by law
- Professional advisors such as auditors and legal consultants
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
8. Data Retention
We keep your information only for as long as necessary to:
- Complete your orders
- Provide customer support
- Maintain transaction records
- Comply with tax, GST, accounting, consumer protection, and other legal obligations
When your information is no longer required, it is securely deleted or anonymized.
9. Children’s Privacy
Our website is intended for individuals aged 18 years or older.
We do not knowingly collect personal information directly from children without appropriate parental or guardian consent.
If you believe that a child has shared personal information with us, please contact us so we can remove the information promptly.
10. Data Security
We take reasonable technical and organizational measures to protect your information.
These include:
- Secure encrypted connections (SSL)
- Restricted internal access
- Secure servers
- Regular security monitoring
- Industry-standard security practices
Although no online system is completely secure, we continuously work to safeguard your information.
11. Your Privacy Rights
Subject to applicable Indian law, you may request to:
- Access your personal information
- Correct inaccurate information
- Update your information
- Delete your personal information where legally permitted
- Withdraw previously given consent
- Raise a privacy-related concern or grievance
To exercise these rights, please contact us using the details provided below.
12. Third-Party Services
Our website may contain links to third-party websites or use third-party services such as:
- Payment gateways
- Shipping providers
- Analytics services
- Social media platforms
These services operate under their own privacy policies. We encourage you to review their privacy practices before providing any personal information.
13. Legal Compliance
We process personal information in accordance with applicable Indian laws, including but not limited to:
- Digital Personal Data Protection Act, 2023
- Information Technology Act, 2000
- Consumer Protection (E-Commerce) Rules, 2020
- GST regulations
- FSSAI requirements, where applicable
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or website features.
The updated version will always be published on this page with the revised “Last Updated” date.
We encourage you to review this page periodically.
15. Contact Us
If you have any questions regarding this Privacy Policy or your personal information, please contact us.
Email: privacy@aethralife.com
Grievance Officer Email: grievance@aethralife.com
Phone: +91 96767 99339
We aim to acknowledge privacy-related concerns within 48 hours and make every effort to resolve them within 30 days.